Foreign Affairsがタイムリーな特集

曽野綾子のコラムで人種問題に光が当てられた今、なんともタイムリーな特集をForeign Affairsが組んでくれました。２回連続で読んでいない状態で紹介するのは申し訳ないですが、こちらもしっかり読んだ後に改めてご紹介したいと思います。



Hi, there. I’m Gideon Rose, the editor of Foreign Affairs. I’m here to talk about March/April 2015 issue. The lead package is to deal with race, a hot button issue not just in United States but around the world. There’re wonderful articles, everything from multiculturalism in Europe to a surprising lack of significance of race in Latin American history to South East Asia, South Africa, affirmative action across the world. An interesting package that you want to take a look at

オックスフォードのOALDでもちょうどraceがhot buttonの例文として使われていました。

（オックスフォード）
hot button
a subject or issue that people have strong feelings about and argue about a lot
Race has always been a hot button in this country's history.
the hot-button issue of nuclear waste disposal

動画との語り口の違いを見るためにも広告メールの方も目を通してみます。

Dear Reader,
Once again, racial issues are at the top of the news—and once again, most coverage sheds more heat than light. So for our March/April issue, we decided to add some perspective and got world-class experts to look at racial issues across the globe.

Learn how race and politics mix not only in the United States but also in Europe, Latin America, South Africa, Southeast Asia, and more. This is fascinating, first-rate analysis of the kind you get only from Foreign Affairs.

Subscribe today at 83% off, and you’ll also get The Clash of Civilizations? eBook—a great companion to this issue. And don’t miss our exclusive interview with Syrian President Bashar al-Assad—it’s a must-read. With all this and more inside our March/April issue, there’s never been a better time to become a Foreign Affairs subscriber.

Best,

Gideon Rose

Editor, Foreign Affairs

印象的な表紙はブラジルの芸術家Angélica Dassさんによるものだそうです。



色見本のことをPantone Colour Matching Systemというようですね。

(Wikipedia)
パントン・マッチング・システム
世界で使用されている色見本帳のひとつで、日本では通称「パントン」または「パントーン」とも呼ばれ、DICと同様にグラフィックデザイン、印刷、マルチメディア、Web、プロダクトデザインの制作・製造工程においての色指定に使用されている。中華人民共和国では、グラフィックデザインや印刷、テキスタイル、プラスチックなどの業界でデファクトスタンダードである。

以下はパントンの企業サイトの説明です。

The Pantone Colour Matching System is largely a standardized colour reproduction system. By standardizing the colours, different manufacturers in different locations can all refer to the Pantone system to make sure colours match without direct contact with one another. The Pantone Matching System (PMS) is a proprietary colour space used in a variety of industries, primarily printing, though sometimes in the manufacture of coloured paint, fabric and plastics. The Pantone colour guides have been widely adopted and are used by artists, designers, printers, manufacturers, marketers and clients in all industries worldwide for accurate colour identification, design specification, quality control and communication. Pantone recommends that PMS Colour Guides be purchased annually, as their inks become yellowish over time. Colour variance also occurs within editions based on the paper stock used (coated, matte or uncoated). The below chart is intended as a reference guide only. The Pantone colours here have been matched as closely as possible. Use official Pantone colour product for most accurate colour.

DassさんはTEDにも登壇しているようですね。



Pantoneは年末に次の年の色、Color of the Yearを発表しているんですね。今年の色はマサラMarsalaだそうです。。。



HomePANTONE Color of the Year 2015PANTONE COLOR OF THE YEAR 2015
Introducing Marsala: PANTONE Color of the Year 2015

Since 2000, the Pantone Color Institute™ has been designating a Color of the Year to express in color what is taking place in the global zeitgeist. A color that will resonate around the world, the PANTONE Color of the Year is a reflection of what people are looking for, what they feel they need that color can help to answer. Not necessarily the hot fashion color of the moment, but a color crossing all areas of design which is an expression of a mood, an attitude, on the part of the consumers.

To distill the prevailing mood into a single hue, the PCI team, led by executive director Leatrice Eiseman, combs the world looking for future design and color influences, watching out for that one color seen as ascending and building in importance through all creative sectors. Influences can include the entertainment industry, upcoming films, art, emerging artists, travel destinations and socio-economic conditions. Influences may also stem from technology, lifestyles + playstyles, new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

With each unique color shade having its own special symbolism, an additional key consideration is the emotional component and the inherent meaning of the color.

The color for 2015? The charismatic and highly varietal shade of Marsala; a tasteful hue that embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. Complex and full-bodied, this hearty, yet stylish tone is universally appealing; translating easily to fashion, beauty, industrial design, home furnishings and interiors.

For more inspiration in color, color direction or color insights subscribe to PANTONEVIEW.com, our unique trend service devoted to color. Free 30-day trial. Sign up now!