Race together

一週間遅れの話題ですが、スターバックスの試みです。



Starbucks to encourage baristas to discuss race relations with customers
by Phil Wahba @philwahba MARCH 16, 2015, 5:26 PM EDT
CEO Howard Schultz is encouraging his employees to bring up the hot-button issue — his latest foray into controversial topics.

Starbucks SBUX -0.34% CEO Howard Schultz has never shied away from involving his company in controversial debates, whether those debates are about same-sex marriage, or gun control, or U.S. government gridlock.
But the executive, who oversees a coffee empire with 4,700 U.S. stores, has now taken on arguably the most polarizing political debate in the United States: race relations.



先月のTimeのカバーストーリーで人種間の緊張が高まると人々は外出しなくなるので、スタバの売り上げも下がってしまうことがわかりました。だからというわけではないですが、スタバで語る話題なのかと疑問視する反応の方が多い感じです。

March 16, 2015 Company
What ‘Race Together’ Means for Starbucks Partners and Customers

It began with one voice
As racially-charged tragedies unfolded in communities across the country, the chairman and ceo of Starbucks didn’t remain a silent bystander. Howard Schultz voiced his concerns with partners (employees) in the company’s Seattle headquarters and started a discussion about race in America.
Despite raw emotion around racial unrest from Ferguson, Missouri to New York City to Oakland, “we at Starbucks should be willing to talk about these issues in America," Schultz said. "Not to point fingers or to place blame, and not because we have answers, but because staying silent is not who we are."
Partners were not silent. For more than an hour, at an all-hands meeting at the Starbucks Support Center, partners representing various ages, races and ethnicities passed a microphone and shared personal stories.
“The current state of racism in our country is almost like humidity at times. You can’t see it, but you feel it,” said one partner.