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Up the wow factor

ジュラシックワールドを3D IMAXで見てきたのですが、予告編でやっていたThe Walkは是非とも3Dでヒヤヒヤしてみたいと思いました。


We've been pre-booking tickets for months.
The park needs a new attraction every few years... in order to reinvigorate the public's interest. Kind of like the space program.
Corporate felt genetic modification would up the wow factor.
They're dinosaurs. Wow enough.
Not according to our focus groups. The Indominus rex makes us relevant again.
The Indominus rex?
We needed something scary and easy to pronounce. You should hear a four-year-old try to say "Archaeornithomimus."
You should hear you try to say it.

focus groupはTOEICでも登場しますからwow factorなんかもいずれ使われるかもしれません。

[transitive] up something to increase the price or amount of something
synonym raise
The buyers upped their offer by £1 000.

focus group
a small group of people, specially chosen to represent different social classes, etc., who are asked to discuss and give their opinions about a particular subject. The information obtained is used by people doing market research, for example about new products or for a political party.
Check pronunciation: focus group

wow factor
the quality something has of being very impressive or surprising to people
If you want to sell your house quickly, it needs a wow factor.


Good morning. I'm here from Marley's Flowers with a delivery for Donna Goodrich.
— Wow, these roses are really beautiful!


I’m sorry. I should have mentioned it before, but we’re the only location in our chain that still charges for wireless Internet. It’s $3 a day, and the wing you’re staying in does get a good signal.
-Wow, that’s surprising. I thought Internet access was free everywhere these days. OK, I’ll pay for two days of service


It's not about control.
Stand down.
It's a relationship based on respect.
These animals are thinking: "I gotta eat, I gotta hunt, I gotta..."
You gotta be able to relate to at least one of those things.


You don’t approach a role like thinking he’s a villain. I love my character. I think my character is right. And everybody else is wrong. So it’s tough to talk about, like he’s a villain. But I guess from the audience prospective, he would be the nastiest human in the movie. Yeah.


Hoskins: These animals can replace thousands of boots on the ground. How many lives would that save? War is part of nature. Look around, Owen. Every living thing in this jungle is trying to murder the other. Mother Nature's way of testing her creations. Refining the pecking order. War is a struggle. Struggle breeds greatness. Without that, we end up with places like this, charge seven bucks a soda.
Owen: Do you hear yourself when you talk?
Hoskins: This is gonna happen. With or without you boys. Progress always wins, man.
Owen: Maybe progress should lose for once.

Hoskins:これらの動物は何千人もの兵士の役割を果たせる。どれだけの人命が救われるだろう。戦争は自然の一部だ。よく考えてみろ、Owen. ジャングルのどの生き物も他を殺そうとしている。大自然のやり方は創造物に試練を与えることなんだ。生物の序列を洗練させていくんだ。戦争は苦悶だ。苦悶が偉大さを生み出す。それがないとこの場所みたいになってしまう。ソーダ一杯に7ドルも取るところに。
Hoskins: いずれそうなるさ。とめることはできない。進化はいつだって勝利を収めてきた。


Robotics: Ethics of artificial intelligence
27 May 2015

Four leading researchers share their concerns and solutions for reducing societal risks from intelligent machines.
Stuart Russell: Take a stand on AI weapons
Professor of computer science, University of California, Berkeley

The artificial intelligence (AI) and robotics communities face an important ethical decision: whether to support or oppose the development of lethal autonomous weapons systems (LAWS).

Technologies have reached a point at which the deployment of such systems is — practically if not legally — feasible within years, not decades. The stakes are high: LAWS have been described as the third revolution in warfare, after gunpowder and nuclear arms.