Posted at 2015.11.21 Category : 未分類
今年の7月に「この新語は押さえておけ！」とreimagineという語を紹介させてもらいました。アラブ首長国連邦の航空会社Etihadの広告でもこの表現が使われたのを知り改めて取り上げてみます。広告自体は今年の春からスタートしたようです。
“Our goal is not to improve on what has been done before – but to totally reimagine it.”
Our new global advertising campaign offers you glimpses of our reimagined cabins, uniforms and aircraft and is inspired by some of the world’s most remarkable travel experiences.
It is an opportunity for us to share what drives us to reach higher, go further and simply transform the expectations of air travel.
“Our goal is not to improve on what has been done before – but to totally reimagine it.” というスローガンにあたる部分を見るだけでもreimagineという言葉には「これまでのものを改善していく」というimproveよりも「新しく作り直す」といったより大きな変革の意味が込められていることが伺えます。とは言ってもニコールキッドマンという大御所の採用は守りに入った選択に思えてしまいますが（苦笑）
Occasionally, people come along who were not content at simply moving things along. They want to take things further. Tear up the plans and start again. Then, take another great step. They will see the future and knock down the walls to reach it. Insist a dream is possible. Overcome all indecision and take a running jump into the unchartered. Bored by the reinvention of the superficial kind they want more. Because their goal isn’t to improve on what has been done before but to totally reimagine it.
ナレーションの言葉はかっこいいですね。特にOvercome all indecision and take a running jump into the unchartered.（優柔不断な態度に見切りをつけて、未知の中に飛び込んでいきます）という部分は自分のブトグタイトルにも絡むので気になります。
3月の広告キャンペーンの発表会を取り上げた記事がありました。TOEIC的なものでもあるのでさわりをご紹介します。
Nicole Kidman: New Face of Etihad Airways
Award-winning Australian actress, Nicole Kidman is the new face of Etihad Airways. Last March 14, 2015, the airline company held a press conference in the United Arab Emirates unveiling their latest global campaign “Flying Reimagined” with Nicole as their brand ambassador.
Peter Baumgartner, Etihad Airways Chief Commercial Officer said “Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience for our guests.’’
“We are rewriting the rule book and reimagining flying by breaking away from convention and leading the way in innovation, design, style and hospitality.”
“This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels.”
発表会そのものもYoutubeにありました。17分30秒あたりからニコールキッドマンの紹介。18分あたりから彼女が登場します。
レジデンスというファーストクラスのキャビンがあるそうで、宝くじにでも当たらない限り縁がなさそうです。。。
“Our goal is not to improve on what has been done before – but to totally reimagine it.”
Our new global advertising campaign offers you glimpses of our reimagined cabins, uniforms and aircraft and is inspired by some of the world’s most remarkable travel experiences.
It is an opportunity for us to share what drives us to reach higher, go further and simply transform the expectations of air travel.
“Our goal is not to improve on what has been done before – but to totally reimagine it.” というスローガンにあたる部分を見るだけでもreimagineという言葉には「これまでのものを改善していく」というimproveよりも「新しく作り直す」といったより大きな変革の意味が込められていることが伺えます。とは言ってもニコールキッドマンという大御所の採用は守りに入った選択に思えてしまいますが（苦笑）
Occasionally, people come along who were not content at simply moving things along. They want to take things further. Tear up the plans and start again. Then, take another great step. They will see the future and knock down the walls to reach it. Insist a dream is possible. Overcome all indecision and take a running jump into the unchartered. Bored by the reinvention of the superficial kind they want more. Because their goal isn’t to improve on what has been done before but to totally reimagine it.
ナレーションの言葉はかっこいいですね。特にOvercome all indecision and take a running jump into the unchartered.（優柔不断な態度に見切りをつけて、未知の中に飛び込んでいきます）という部分は自分のブトグタイトルにも絡むので気になります。
3月の広告キャンペーンの発表会を取り上げた記事がありました。TOEIC的なものでもあるのでさわりをご紹介します。
Nicole Kidman: New Face of Etihad Airways
Award-winning Australian actress, Nicole Kidman is the new face of Etihad Airways. Last March 14, 2015, the airline company held a press conference in the United Arab Emirates unveiling their latest global campaign “Flying Reimagined” with Nicole as their brand ambassador.
Peter Baumgartner, Etihad Airways Chief Commercial Officer said “Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience for our guests.’’
“We are rewriting the rule book and reimagining flying by breaking away from convention and leading the way in innovation, design, style and hospitality.”
“This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels.”
発表会そのものもYoutubeにありました。17分30秒あたりからニコールキッドマンの紹介。18分あたりから彼女が登場します。
レジデンスというファーストクラスのキャビンがあるそうで、宝くじにでも当たらない限り縁がなさそうです。。。
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