Lean Inの次はChime For Change？

雑誌広告で知ったのですが、世界の女性問題を取り上げるChime For Changeというキャンペーンがあるそうです。グッチが主催団体のようなので、こういう社会運動がかっこいいということなんですかねえ。

FOUNDED BY GUCCI
As founder of CHIME FOR CHANGE, Gucci is proud to join the wave of momentum calling for change for girls and women. Gucci recognizes the opportunity for a global brand to facilitate a coalition of individuals and organizations to amplify these stories and effect real change.

Gucci has a long history of engagement with girls' and women's issues, including a seven-year relationship with UNICEF, which has included support for girls' education. Gucci also actively supports the Kering Corporate Foundation, which focuses on ending violence against women, where Creative Director Frida Giannini serves as a member of the board of directors.

歌手のビヨンセやグッチのディレクターのフリーダ ジャンニーニ、女優のサルマ・ハエックが関わっているようです。どの方もゴージャスな人ばかりですね（苦笑）それぞれHealth, Education, Justiceと担当分野があるようです。






今年の初めに創立されたのですが、改めてプロモーションをかけているのは6月1日にコンサートを開くからだそうです。


MAKE SOME NOISE
On June 1st, CHIME FOR CHANGE presents a global concert event to put girls' and women's issues on the world’s stage. Millions of people will join in THE SOUND OF CHANGE LIVE, to promote Education, Health and Justice for girls and women everywhere.

HOW IT WORKS
1.
BUY TICKETS
Purchase your tickets and on June 2nd, you'll receive a SOUND OF CHANGE voucher to be used to support projects focused on girls and women on chimeforchange.org.

2.
SELECT A PROJECT
On June 2nd, go to chimeforchange.org and choose from the many projects supporting Education, Health and Justice for girls and women everywhere. You will have one month from the time you receive your voucher to select a project.

3.
CHANGE LIVES
Use your voucher to fund a project that matters to you, and improve the lives of the girls and women you support. If you forget to choose, we will select a project on your behalf and you will still receive status updates from the girls and women you’ve supported.