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Goodwill Ambassador Katy Perry: Put the spotlight on children and amplify the voices of youth
By Priyanka Pruthi

Doing her new role as UNICEF Goodwill Ambassador, world-famous singer and songwriter Katy Perry expressed her unconditional support for the most vulnerable children.

“I really believe in UNICEF. I really believe that it’s important for us as adults to look after children. They are innocent. They deserve that innocence, and their happiness and joy is pure – and it should be maintained.”

Katy official appointment as new Unicef Goodwill Ambassador took place at the organization’s headquarters in New York. The pop star will be lending her voice and her media platform to amplify the voices of young people.

“You are going to make a huge difference, especially through social media, in helping us reach youth to get them more involved in global conversations – but also in acting locally, as well”

Katy’s journey with UNICEF began in April this year when she visited Madagascar, one of the poorest countries of the world. She said the trip changed her life and inspired her songs.

“I remembered being inspired by the incredible joy that these kids had on their faces and their interactions with each other. And how, it really kind of reprioritized my thinking, and my whole approach on life, and how to find my own joy and my own happiness that isn't based on material possessions or social status. I was really inspired to write this song “Unconditionally” based on my experience in Madagascar seeing these children just have the currency of love between them and exchanging that.

And it’s the situation of children like those in Madagascar, children living in severe poverty, affected by violence and those in emergencies, that Katy will place in the spotlight. In an interview with UNICEF, she talked about the power of youth as a force of change.

“I believe that the youth culture is not one that is lost. I think we actually are headed in a positive direction.”

This is Priyanka Pruthi for Unicef. For more information, go to unicef.org.


(Katy Perryのtweet)
Yes, unconditional love sometimes feels like being hit by a car... Or being on fire... How does it feel to you?


Press release
Katy Perry is UNICEF’s newest Goodwill Ambassador

NEW YORK, 3 December 2013 – At a special event today at UNICEF Headquarters, global pop superstar Katy Perry was appointed UNICEF’s newest Goodwill Ambassador, with a special focus on engaging young people in the agency’s work to improve the lives of the world’s most vulnerable children and adolescents.

“Katy Perry is already a champion for children, and we look forward to hearing her ‘roar’ on behalf of UNICEF,” said UNICEF Executive Director Anthony Lake. “We are delighted that she is joining us as UNICEF’s newest Goodwill Ambassador and lending her remarkable voice to amplify the voices of children and young people around the world.”

As a UNICEF Goodwill Ambassador, Katy will work to engage young people in speaking out about the issues they believe are most important in their own lives and enlisting them more directly in coming up with solutions to those challenges. She will focus her outreach especially on children and adolescents who are most vulnerable, including those living in severe poverty, affected by violence, abuse, and neglect, and in emergency and conflict situations.


As a UNICEF Goodwill Ambassador, the 29-year-old singer joins an impressive list that also includes Amitabh Bachchan, David Beckham, Harry Belafonte, Orlando Bloom, Jackie Chan, Mia Farrow, Danny Glover, Angelique Kidjo, Liam Neeson, Leo Messi, Sir Roger Moore, Vanessa Redgrave and Susan Sarandon. 

Oscar winning icon Audrey Hepburn drew worldwide attention to the role of UNICEF Goodwill ambassador, following in the footsteps of actor and comedian Danny Kaye, who pioneered the concept of the Goodwill Ambassador, serving from 1954 until his death in 1987.