CMの余波

話題になったスーパーボールCMについて、ボイコットの動向が分かる記事がBusinessweekにありました。運動主導者は南アフリカのアパルトヘイト政策に反対するボイコット運動が念頭にあるようです。

Trade
The West Bank Puts Israeli Exports at Risk
By Calev Ben-David February 06, 2014

Oxfam’s differences with Johansson reflect the growing controversy over the occupied West Bank and the Israeli companies that do business there. For a decade supporters of Palestinian statehood have been waging a grass-roots economic war against Israel, modeled after the assault on apartheid-era South Africa. Activists have urged retailers, academics, entertainers, and churches to blacklist Israeli businesses and institutions that operate in the West Bank and East Jerusalem, territory captured by Israel in the 1967 war but claimed by Palestinians. Some want to extend the embargo on trade to all of Israel, and not just the settlements, which the global community considers illegitimate, if not illegal. Israel and its backers assail the campaign for singling out the Jewish state for punishment while ignoring dictatorial regimes with dismal human-rights records.

The economic impact of the boycott movement over the years has been minor. The campaign is gaining traction, however, in Europe. This raises the prospect that the European Union, Israel’s largest trading partner, might finally do what Israeli authorities have been trying to block for years: revise its preferential trade agreement with the country to reflect its opposition to the settlements.

ボイコット運動は一部の運動家だけのものだと思っていたら、実際の行動に移しているケースが特にヨーロッパで見られているようです。

In recent months, though, the boycott movement has scored some higher-profile victories. Norway’s $811 billion sovereign wealth fund, the world’s biggest, renewed its ban on investing in Africa Israel Investments (AFIL:IT) and Danya Cebus (DNYA:IT), Israeli construction companies that build outside the 1967 borders. Dutch asset manager PGGM said it would not make new investments in Israel’s top five banks because of “their involvement in financing Israeli settlements.” Last year, Dutch water company Vitens ended its partnership with Israel’s Mekorot water utility over the settlement issue.

More worrying to Israeli officials was a decision by the EU in November to issue new grant guidelines for a €70 billion ($95 billion) research program. The guidelines specify that none of the program’s funds can be awarded to Israeli universities or companies with operations in East Jerusalem and the West Bank. On Feb. 3, Lars Faaborg-Anderson, the EU ambassador to Israel, warned the country in a televised interview that it risks increasing isolation from “private economic actors” in Europe, including consumers, companies, and pension funds, “if the [peace] process falters and the settlement expansion continues.”

ヨハンソン側はヨーロッパでは大きな力を持ち始めているとは認識していなかったのかもしれません。ボイコットに関するヨーロッパと米国（日本も含む）とのこの温度差が今回の騒動を引き起こす遠因でしょうか。

この記事の関連リンクで知ったのですが、昨年の６月にはマクドナルドがヨルダン川西岸に店を出す、出さないでもめていたそうです。

McDonald's Feels Heat in Israel After Shunning West Bank
By Carol Matlack June 28, 2013

McDonald’s (MCD) prefers to serve its burgers without politics. But the company now finds itself on the front lines of a heated dispute over investment in Israeli-occupied territories, after its licensee in Israel refused to open a restaurant in a West Bank settlement.

Rami Levy, who is developing a shopping mall in the West Bank settlement of Ariel, told Bloomberg News that the licensee declined to open an outlet in the mall because it is on land captured by Israel in the 1967 Arab-Israeli war. The licensee, Omri Padan, is a co-founder of Peace Now, an Israeli group that opposes Jewish settlements in the occupied territories.

“Our partner in Israel has determined that this particular location is not part of his growth plan,” a spokeswoman at McDonald’s U.S. headquarters tells Bloomberg Businessweek.

Not surprisingly, the decision sparked anger in Israel, with the mayor of Ariel calling it “The Big McInsult.”

Some called for a boycott of the fast-food giant’s other Israeli outlets.


This raises the prospect that the European Union, Israel’s largest trading partner, might finally do what Israeli authorities have been trying to block for years: revise its preferential trade agreement with the country to reflect its opposition to the settlements.とあったようにイスラエル最大の貿易相手であるEUの今後の動向に注目です。