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自分が読んで興味深く感じた英文記事を中心に取り上げる予定です

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Why English Matters

 
イギリスのカンニング騒動でどのようなプレスリリースを出しているか確認するためにETSのサイトを訪問してみました。残念ながらその件については見つけられなかったのですが、ビジネスでの英語の重要性を訴えて、TOEICをアピールするプロモーションサイトWhy English Mattersが開設されていたのを知りました。

TOEIC® Program Launches New 'Why English Matters' Website
Web-based documentary series spotlights the importance of English communication in international business


Princeton, NJ (April 9, 2014) —
The TOEIC Program recently launched Why English Matters, a new content-based website that seeks to build awareness and share information about the important role that English-language proficiency plays in the global economy.

Why English Matters features a new video documentary series that explores the role of English through interviews with human resource managers and decision makers from leading global organizations. The site also features related research and news articles about the impact of effective English communication skills for the international workforce.

"Since English is the official language of more than 70 countries, it is crucial for businesses that operate in a global economy to maintain a labor pool that is composed of competent English language communicators," said David Hunt, Vice President and Chief Operating Officer of ETS's Global Division. "Through the Why English Matters site, we can provide these important stakeholders with the most relevant, up-to-date information and resources for developing and maintaining a capable English speaking workforce."

基本的なプレスリリースのパラグラフ構成、発表事項のまとめ、詳細の補足、担当者のコメントという流れをこのプレスリリースも従っています。「詳細の補足」で以下のように説明しているように、サイトでは動画とデータ、メディア記事の3つで構成されています。

Why English Matters features a new video documentary series that explores the role of English through interviews with human resource managers and decision makers from leading global organizations. The site also features related research and news articles about the impact of effective English communication skills for the international workforce.


例えばサイトで紹介されている記事には以下のようなものがありました。

Bridgestone Adopts English as Official Language in Global Push
By Anna Mukai October 17, 2013

紹介動画は以下です。英語学習者向けのサイトなので、トランスクリプトも見れるようになっています。



For business to be successful in today's global economy.
It takes more than having a superior product.

Or smart distribution.
It takes international communication, And one language unites companies around the
world: English.

More than ever, English skill is becoming as important as technical skill.
It has the power to take an employee from behind the scenes to the frontlines, enhance
collaboration among co-workers, even turn a local business into a global company.

In today's competitive landscape, English proficiency is a business imperative. Without
it, your company can't unleash the full potential of human capital limiting future
growth.

So how do you leverage the power of English within your company to help ensure
success?

Introducing a new documentary series, Why English Matters, presented by The TOEIC
Program. Each episode demonstrates how critical an English-proficient workforce is for
business and the advantages it provides to organizations and companies around the
world.

Why English Matters features in-depth interviews with executives, human resource
directors and employees from leading multinational companies. The series highlights
how English proficiency accelerates productivity, inspires innovation and helps you build
a strong, International workforce.

Watch Why English Matters and get the Information that matters to you and
the success of your company.

英語学習的にプロモーションやプレゼンでよくみかける動詞enhance, unleash, leverage, accelerateを確認しておきます。

Enhance
 collaboration among co-workers.

Without
it, your company can't unleash the full potential of human capital limiting future
growth.

So how do you leverage the power of English within your company to help ensure
success?

English proficiency accelerates productivity

どれも改善、向上、活用など前向きなことを伝えるために積極的に使われていると思います。

日本では英語教師がTOEICに関わることがほとんどですから、どうしても英語学習の側面からだけでTOEICが語られがちです。ビジネスの面からどうして英語が必要か、TOEICをどのように活用できるか、などを検討することも社会人の英語には重要なことだと思います。TOEIC業界にもそのような人々が関わってくれるようになって欲しいです。
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Yuta

Author:Yuta
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