Posted at 2014.05.12 Category : 未分類
world’s toughest jobに関するJob Interviewの動画だそうです。
母親という役割は無給で24時間労働だが、大変価値のあるものというメッセージに感動する人も多いようですが、素直に受け止めていないコラムニストもいるようです。Salonのコラムでは、社会での男女の扱いの不平等をあげています。
UESDAY, APR 15, 2014 11:12 PM JST
Motherhood isn’t the “world’s toughest job”
An ad goes viral -- and is an insult to both men and women VIDEO
The fact that I have had and am raising children is not a résumé item. It’s not something I “gave up” my life for. It’s sure as hell not a competitive act, one in which I somehow get to beat out every person who isn’t female or doesn’t have kids for best and most. And I don’t appreciate messages that seem to build women up while essentially telling them that nothing they can achieve in life matters more than having babies. You want to thank women, want to show women they have value? Close the wage gap. Challenge the insidious rape culture that exists in the military and in our colleges. Join the fight for our reproductive rights, so we can decide when and if we choose motherhood, safely. Don’t pat us on the head and minimize our contributions outside of the domestic sphere. You think motherhood is thankless, hard work? So is feminism. How about you celebrate that?
ニューヨーカーのコラムは、時代的な母親像を紹介しながら、今回の広告がbaseless perceptions of women as less reliable in the workplace, low expectations for fathers at homeであると厳しく指摘しています。
MAY 8, 2014
SELLING THE MYTH OF THE IDEAL MOTHER
POSTED BY ELIZABETH WEISS
During the women’s movement of the seventies and eighties, some ads depicted the Ideal Mother as a powerful multitasker, endlessly capable of balancing work and home. In a 1980 television commercial for Enjoli perfume, a woman transforms from career gal to mother to seductress, over the lyrics: “ ’Cause I’m a woman, I can bring home the bacon, fry it up in a pan, and never let you forget you’re a man.”
All of these ads share two qualities with “World’s Toughest Job”: first, they present child-rearing as primarily the responsibility of mothers, and second, they reflect and reinforce contemporary assumptions about what motherhood entails. Our current parenting culture of taxing schedules, organic snacks, and profound emotional involvement—motherhood as a contact sport—pressures women to perform to impossible standards. Of course “World’s Toughest Job” went viral: these are challenging times for parents, and its message of praise for mothers seems, on the surface, to acknowledge these challenges. But the particular ideal of motherhood the ad presents—mom as superhuman, capable of physically impossible feats, all “with a happy disposition”—isn’t actually helpful to women (another feature that the video shares with ads that have used moms to sell things throughout history).
母親という役割は無給で24時間労働だが、大変価値のあるものというメッセージに感動する人も多いようですが、素直に受け止めていないコラムニストもいるようです。Salonのコラムでは、社会での男女の扱いの不平等をあげています。
UESDAY, APR 15, 2014 11:12 PM JST
Motherhood isn’t the “world’s toughest job”
An ad goes viral -- and is an insult to both men and women VIDEO
The fact that I have had and am raising children is not a résumé item. It’s not something I “gave up” my life for. It’s sure as hell not a competitive act, one in which I somehow get to beat out every person who isn’t female or doesn’t have kids for best and most. And I don’t appreciate messages that seem to build women up while essentially telling them that nothing they can achieve in life matters more than having babies. You want to thank women, want to show women they have value? Close the wage gap. Challenge the insidious rape culture that exists in the military and in our colleges. Join the fight for our reproductive rights, so we can decide when and if we choose motherhood, safely. Don’t pat us on the head and minimize our contributions outside of the domestic sphere. You think motherhood is thankless, hard work? So is feminism. How about you celebrate that?
ニューヨーカーのコラムは、時代的な母親像を紹介しながら、今回の広告がbaseless perceptions of women as less reliable in the workplace, low expectations for fathers at homeであると厳しく指摘しています。
MAY 8, 2014
SELLING THE MYTH OF THE IDEAL MOTHER
POSTED BY ELIZABETH WEISS
During the women’s movement of the seventies and eighties, some ads depicted the Ideal Mother as a powerful multitasker, endlessly capable of balancing work and home. In a 1980 television commercial for Enjoli perfume, a woman transforms from career gal to mother to seductress, over the lyrics: “ ’Cause I’m a woman, I can bring home the bacon, fry it up in a pan, and never let you forget you’re a man.”
All of these ads share two qualities with “World’s Toughest Job”: first, they present child-rearing as primarily the responsibility of mothers, and second, they reflect and reinforce contemporary assumptions about what motherhood entails. Our current parenting culture of taxing schedules, organic snacks, and profound emotional involvement—motherhood as a contact sport—pressures women to perform to impossible standards. Of course “World’s Toughest Job” went viral: these are challenging times for parents, and its message of praise for mothers seems, on the surface, to acknowledge these challenges. But the particular ideal of motherhood the ad presents—mom as superhuman, capable of physically impossible feats, all “with a happy disposition”—isn’t actually helpful to women (another feature that the video shares with ads that have used moms to sell things throughout history).
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